Industry positioning
The strategy that Iberdrola has been implementing since the beginning of the 2000s, which wagered on decarbonisation and renewable energy, supported by the strong focus on innovation by all of the group’s businesses, has allowed for the rapid adoption of new generation technologies, as well as automation and remote control of the networks. As a result, Iberdrola is today positioned as a leader in renewable energy and smart grids, activities that constitute the backbone of the decarbonisation of the electricity sector.
Iberdrola responds to the expectations and needs described on the preceding page. The process of electrification is supported by all of the businesses of the group, and decarbonisation is promoted through investment in emissions-free installed capacity, which has already reached 68.2% of the total.
2018 saw the conclusion of the Star network digitisation project, the inauguration of the Wikinger offshore wind farm, the promotion of electric mobility through the Smart Mobility plan pursuant to which Iberdrola will install 25,000 electric vehicle charging points in Spain by 2021, and the development of customer solutions based on connectivity.
| Industry Trends and Energy Transition | Iberdrola´s businesses | |||
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Generation without emissions |
Efficient storage | Smart grids | Customer solutions | |
| More Energy: Green Electrification |  |
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| Efficiency: Technology and Innovation | |
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| Connectivity: Empowering the Customer | |
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“The technologies to deliver this deep transformation, renewable energies, are already available and competitive”. Ignacio Galán, at the World Economic Forum 2019
Economic/financial positioning
Economic/financial aspects are an essential part of Iberdrola’s business model, along with industrial and technological positioning. The company engages in a strategy that seeks to balance growth, financial strength and a sustainable dividend. To this end:
- Investment is concentrated in the regulated businesses or long-term contracts, which provide known and recurring cash flows.
- Country selection takes into account the quality of institutions and particularly the regulatory environment that applies to the sector.
- The commitment to the group’s level of financial strength is public and decisive in long-term planning and in the group’s leverage level.
- The dividend policy is focused on a strong and growing return in line with the increase in the company’s results.
Taking into account the positioning of the company, Iberdrola’s business model is characterised by:
| Iberdrola´s Primary Business | Natural Capital | Manufactured Capital | |
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| Focus on regulated businesses | Commitment to clean and competitive energies | Operational efficiency | |
| More than 86% of 2018 EBITDA comes from regulated businesses or long-term contracts. |
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A business culture highly focused on innovation and digitisation has allowed our company to be 40% more efficient than the average of the main competitors1. (1) Operating expenses by customer. Source: external reports. |
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| International diversification | Financial strength and solidity of the group | Global, committed and qualified workforce | |
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The results obtained reflect the diversification of the group (2018 EBITDA by country): 38 % in Spain.
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| Presence by Areas of Activity | Financial Capital | Human Capital |