#social action
Fighting against cancer, combating gender violence or violence against women, campaigns to fight childhood maladies... We put on the table social action initiatives to support people who are suffering, having into account their integration and their quality of life.
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Shopping for loose produce has become popular again to reduce food wastage and help to halt the avalanche of plastic packaging which is damaging our planet. This way of shopping, which was commonplace until only a few decades ago, enables us to buy foodstuffs and other household products by weight and without packaging, and has become a mainstay of the global zero-waste movement.
Mobile phones, tablets, laptops: the proliferation of digital devices is becoming a problem for the planet because once they come to the end of their useful lives — every year more than 50 million tons of technological scrap is generated — their recycle rate is poor. Improving it is vital to slowing climate change and avoiding harm to the environment.
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Plastic has reached the deepest point on the planet, a place — the Challenger Deep — located 11,000 metres below sea level where very few people have visited. This discovery is the best proof of the magnitude of the problem and that the time has come to become aware of it and do everything possible to reverse the situation.
Mexico City generates over 13,000 tonnes of solid waste every day, with the added problem that only 1.28% is recycled. This was one of the reasons why, in 2012, the Mexican State Ministry of Environment (SEDEMA) launched an initiative called Mercado de Trueque (barter market), which allows citizens to exchange waste such as plastic, PET, aluminium cans, paper, cardboard, glass or electronic waste for locally grown fresh food.
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The planet's resources are running out and we need to take steps quickly to adopt habits that are respectful of and healthy for the planet and future generations. Leading a sustainable life means more than being a responsible consumer. It is a question of living based on a commitment to the environment and making little changes to our daily lives.
Each person generates 0.74 kilos of waste per day. And in the coming years this figure is expected to increase. The old paradigm of producing, using and throwing away is flooding the world with rubbish. Solutions such as reuse, recycling and energy recovery are more important than ever. Electronic waste has become big business in the very place where waste generates the most damage, the Third World.
