#digital

In recent years, chatbots have been perfected and made their way into day-to-day tasks related to customer service. They ask questions, they answer, and they converse to make our life easier, but are they really as effective as they seem? They offer many advantages, although there are still some problems to solve.

Information is power. This has always been the case, but it is even more relevant now because of the data boom. When information is essential to stay ahead of customer demand, big data becomes small data, and it's worth its weight in gold. All brands want to get their hands on it.

It quickly installs in your system and kidnaps your files. The only way to get them back is by paying a ransom... Do you know what we are talking about?

In the full throes of the digital transformation, the user centric concept has found its way into the business strategies of companies the world over, for one purpose: to put the customer at the centre of their activities in order to offer them the best experience possible. One of the fundamental aspects of this concept is design, a process into which the needs and interests of users have been incorporated.

In an era when we make more than 6 billion Google searches a day, the capacity to process, analyse and simplify massive amounts of data has become enormously important for companies. Business Intelligence harnesses the potential of this valuable resource, optimising business decisions and reporting while satisfying consumers.

Nowadays there are applications for practically everything (instant messaging, online stores, banks, news, social networks...). From any of our devices we can have the service we want in just a few seconds. But are we doing so in a safe manner?