#digital talent

Iberdrola Innovation Middle East is based on three cornerstones: our engineers, our laboratory and our partners. Moreover, forming part of the Iberdrola group provides us with access at all times to the very latest technological and industrial knowledge and advances.

The world's companies must invest in digital transformation if they want to survive in a world dominated by new technologies. How to calculate your level of digital maturity Companies that harness the technologies available to them to improve in areas including production, organisation or labour, are on the right track, but there are more aspects to take into account.

The smart contract is written in virtual language and has the power to execute and enforce itself, autonomously and automatically, based on a series of programmed parameters. With blockchain technology, its main value lies in reinforcing security, transparency and trust between signatories, avoiding misunderstandings, falsifications or alterations and dispensing with intermediaries.

Job hopping is a trend that is growing exponentially in the labour market and mainly refers to professionals who change jobs frequently and voluntarily. They are known as job hoppers and their aim is a constant search for new challenges. Although they rarely settle in a company, unless they are offered the possibility of jumping internally, companies have begun to value them positively.

The COVID-19 pandemic has unleashed the potential of Cloud Computing. The accessibility that it provides to any professional to access software from anywhere has been key to the implementation of remote working for companies. In addition, the Cloud improves productivity by making processes more agile or reducing IT and maintenance costs and even minimizes the environmental impact.

Going out in search of talent or attracting it like a magnet? More and more companies are opting for the latter, a strategy known as Inbound Recruiting, and they do so not only through attractive job vacancies, but also by attracting professionals with a value proposition that makes them irresistible. To do this, it is essential to develop Employer Branding and other talent attraction techniques.