Going out in search of talent or attracting it like a magnet? More and more companies are opting for the latter, a strategy known as Inbound Recruiting, and they do so not only through attractive job vacancies, but also by attracting professionals with a value proposition that makes them irresistible. To do this, it is essential to develop Employer Branding and other talent attraction techniques.

Companies are increasingly embracing learning by doing, a more action-oriented methodology when it comes to staff training. It is based on the practice of the work performed in order to stimulate the activity, motivation and participation of employees, sharing ideas in workgroupsand developing a fair self-assessment.

Talent is a differential value for companies on their path to success. As a result, companies are devoting ever increasing time and resources to enhancing their reputation and value proposition towards employees. The aim is to capture, attract and retain talent, as well as to increase engagement. Below, we review the main strategies for building human capital loyalty.

In the International Master's Scholarship Programme we are looking to develop a new generation of people with enthusiasm for learning, desire to innovate, and aspiration to transform the energy industry.