Startups are emerging companies with a small but very agile and brilliant structure, the result of groundbreaking ideas with which entrepreneurs want to change the world. They have a scalable business model, adopting technology and innovation as the basis for their growth. The difference with respect to an SME lies not only in their capacity to innovate, but also in their flexibility to adapt to changes and in their customer focus.

Open innovation is an invitation for people within a corporation — employees — and also those from outside of it — suppliers, clients, entrepreneurs, start-ups, etc. — to provide their knowledge to drive new projects and generate value. The term isn't new, but self-managed team work is still in at a very early phase in the business sector.

A personal brand is the sum of all those characteristics that define us and differentiate us from others as professionals. Using social media is currently one of the most effective ways to create, consolidate and promote this brand. These tools can be the launching pad for our personal brand and give it a definitive boost.

One of the main tasks of a business leader is to get their team to believe in a project, keep them motivated and make the best of each member in pursuit of the corporate goals. The problem is that there is no magic formula and, therefore, we have a wide range of leadership styles.