Women's sport

Promoting equality through sport

The Iberdrola Group has been promoting women and girls from all over the world in the field of sport since 2016. They break records, overcome new challenges and, with everyone's support, they are unstoppable.

One of our core values at Iberdrola is to serve as an inclusive force, using our energy and talent to promote diversity and fight social inequalities. Supporting women’s sport is not only essential for driving gender equality but also for giving women and girls around the world the opportunity to demonstrate their skills, strength and determination.

In 2016, Iberdrola first championed its support for women’s sport as part of our social commitment. In 2022, we strengthened this drive for women and sport, doubling the number of female athletes benefiting from our backing in Spain: from 300,000 to more than 600,000. In Brazil, since 2021, we have been the first exclusive sponsor of women’s football through our subsidiary Neoenergia, and in the United Kingdom we have sponsored women’s football since 2023 through our subsidiary ScottishPower. As a result, the Iberdrola Group now supports more than 100 competitions, and our momentum is unstoppable.

Our numbers in women's sport in 2024

Iberdrola's global commitment to women's sport

Iberdrola was the first company to make a global commitment to promoting the participation of women in sports under the same conditions as men. We promote participation at all levels and in dozens of sports, both mainstream and minority, although it is probably in football where our impact can best be seen.

In both Spain and Brazil, Iberdrola is the main partner-sponsor of the women's national senior football team. In Spain, Iberdrola is also the main sponsor of all youth categories, the senior national indoor and beach football team, the Copa de la Reina and the Supercopa Iberdrola competitions, among others.

In Brazil, Iberdrola also gives its name to the women's football league, which is called Brasileirão Feminino Neoenergia, taking the name of our subsidiary in the country. Thanks to this sponsorship agreement with the Brazilian Football Confederation (CBF), which was in force until 2024 and was the largest in the company's history, Neoenergia became the first company to exclusively support the Brazilian women's football team.

In Scotland, our subsidiary ScottishPower is the main sponsor of Scottish Women's Football (SWF) and the Scottish Women’s Premier League. This makes us the sponsor of the Scottish Youth Challenge Cups in all three age groups, in addition to the Scottish Women's Highlands and Islands League. All with the aim of continuing to improve the level of the lower categories and also in the more remote regions.

In Mexico, Iberdrola México has launched the DestElla programme as part of its commitment to equality and inclusion, a programme that is aimed at promoting the development and empowerment of women through sport. In its first phase, DestElla is supporting the women’s division of the Mexican Rugby Federation, rugby being a sport that promotes values shared with Iberdrola: respect, integrity, passion, solidarity and discipline.

Iberdrola Ambassadors

The Iberdrola Women Ambassadors programme aims to empower female athletes, recognise their position as societal role models, and raise awareness of the importance of building a society with equal opportunities for all.  

We already have more than 40 top-level female athletes from Spain and Brazil representing the values of our Group through their sporting activities. Together with them, we continue to pave the way for women’s sport to finally gain the recognition it deserves.

Some notable ambassadors include:

Alexia Putellas

Alexia Putellas (Barcelona, 1994) is one of the best women's football players in the world, with two Ballon d'Or awards and two consecutive The Best Awards (2021 and 2022). A benchmark for the new generations, captain and leader of the midfield, Alexia is also the top scorer in the history of FC Barcelona, with whom she has lifted the first two Champions Leagues in the history of the Blaugrana thanks to her technical ability and vision of the game. Alexia is World Champion and was the captain of the Spanish National Team during the 2023-34 UEFA Women’s Nations League, which Spain won.

Alexia Putellas
 

Carolina Marín

Carolina Marín (Huelva, 1993), considered one of the best women's badminton players in history, is an Olympic champion and three-time world badminton champion. A tremendously precocious athlete, at the age of 16 she was the first Spaniard in this sport to win a medal, taking silver at the European Junior Championship and becoming European U17 champion. From then on, her career has been marked by success. In 2014 she won her first world title (the third European to do so) and her first European championship. In 2015 she retained the title and in 2016 she became the first non-Asian women's badminton player to be proclaimed Olympic champion. In addition to the aforementioned Olympic gold, Marín has seven European championships, a European Games title and three gold medals and a silver medal at world championships to her name. 

 

Carolina Marín
 

Bruna Kajiya

Bruna Kajiya (São Paulo, 1987) is a professional and passionate kitesurfer, four times world champion, in 2009, 2016, 2017 and 2023, and runner-up on six occasions. The first woman in history to achieve the 315 backside manoeuvre, Kajiya has established herself as one of the best competitors on the planet and a reference for girls around the world in the fight for equality in the sport. 

 

Bruna Kajiya
 

Paula Badosa

Paula Badosa (New York, 1997) is a Spanish tennis player who reached the No. 2 WTA ranking in April 2022. The young player won the Indian Wells tournament as the main achievement in her senior career, as well as winning the Roland Garros tournament as a junior. In Grand Slams, she reached the quarter-finals at Roland Garros in 2021, as well as reaching the last 16 on four occasions (Roland Garros 2020, Australian Open 2022, Wimbledon 2021 and 2022). At the Olympic Games, she reached the quarter-finals in Tokyo, having to retire during the match due to heat stroke.

 

Paula Badosa
 

Gisela Pulido

Gisela Pulido (Barcelona, 1994) is one of the leading figures in international kitesurfing. She won her first world championship at the age of 10 and has since continued to amass titles, becoming a 10-time freestyle world champion before she had even turned 30. Building on these achievements, she has embraced a new challenge by competing in Formula Kite, a discipline that is now part of the Olympic Games. After finishing sixth at the 2023 European Championship, Pulido secured a place at her first Olympic Games at Paris 2024, and was ranked 12th in the qualifications until a lack of wind saw the rest of the event cancelled.

Gisela Pulido
 

Meirelle Leite

Meirelle Leite (Pernambuco, 2002) is a young Brazilian long-distance runner and two-time gold medallist at the South American U23 3000m Steeplechase Championships. A native of the Xukuru indigenous reserve, where she did not have access to the resources for professional training, Leite has managed to raise her training to a professional level on her own merits and is getting closer and closer to realising her dream of becoming the first indigenous Brazilian athlete to represent her country at the Olympic Games.

 

Mirelle Leite
 

Iberdrola: also supporting Paralympic sport

At Iberdrola, we view sport as a vital vehicle for advancing equality – sport without labels. We believe that the commitment needed is the same for all athletes, regardless of whether or not they require prosthetics, wheelchairs or other equipment.

We are proud to firmly support both Olympic and Paralympic athletes, sponsoring the Spanish Paralympic Team through the ADOP Plan (Paralympic Sports Support) since its inception in 2005. Through this initiative, the company supported Spanish Olympic and Paralympic athletes on their journey to the Paris 2024 Games.

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