Our brand
Committed to sustainability and innovation
Commitment to sustainability and innovation are some of Iberdrola's hallmarks and are part of its origin, anticipating the energy needs of society and transforming itself to find solutions that will protect the environment for future generations.
The essence of the Iberdrola brand is people and their well-being. We are a great team that works to bring energy to millions of people and we are concerned about the future of the world we live in, which is why we offer increasingly cleaner, more environmentally friendly, efficient and innovative energy solutions.
In 2023, our brand evolved to better reflect our commitment to the planet and our commitment to digitalisation. As a result, our brand identity is more sustainable, with a logo designed to reduce energy consumption by 50%. An identity that maintains our essence, reinforcing our association with the values of sustainability.
- Green leaf Green expresses our commitment to renewable energies.
- Blue drop Blue refers to water and wind.
- Orange flame Orange represents the energy of the sun.
A 'glocal' brand
Beyond the location of the business, at Iberdrola we work to create a brand culture based on global-local balance. That is why our icon acts as a nexus for all of the Group's brands at the global level.
Avangrid, Inc. is 81.5% owned by Iberdrola, S.A.
Neoenergia, S.A. is 50% + 1 share indirectly owned by Iberdrola, S.A.
A solid brand
One of the top-10 Spanish companies and a leading name in the electricity sector.
The value of the Iberdrola brand increased to $9.71 B, up 19% from the previous year. This growth is due to three factors: an increase in the company's financial value, commitment to the Sustainable Development Goals and a commitment to equality through women's sport.
Iberdrola Brand Value Assessment in the Brandz Ranking (billion of dollars)
- Year* Billions of dollars Ranking¹
- 2019 5
- 2020 4
- 2021 4
- 2022 3
- 2023 3
Source: Kantar Brandz.
(I) In reference to other companies. ‘Ranking of the best brands’ drawn up by the specialised company Kantar Brandz.
*The Kantar Brandz ranking was not carried out in 2022.
A consolidated brand for our stakeholders
The Iberdrola brand is the Group's hallmark and the main symbol of our purpose and values. As such, it is a key element of our corporate strategy and at the same time a lever for value creation that can be used by all of our companies to contribute to the success of their businesses.
All of the Group’s companies protect and enhance the value of the brand by continuously fulfilling their commitments to maximising their social dividend and creating value sustainably, improving quality of life, ensuring the safety of people and supply, caring for the environment, and focusing on customer orientation.
The Iberdrola brand also facilitates the interaction and participation of shareholders and other stakeholders, both internal and external, with Iberdrola, reinforcing their identification with our values and aligning their interests with those of the company.
Origins of the Iberdrola brand
- 1901
HIDROELÉCTRICA IBÉRICA was founded in 1901 in Bilbao and began operations in the Ebro basin.
- 1907
SALTOS DEL DUERO was founded in 1907 and began operations in the Duero basin.
- 1907
HIDROELÉCTRICA ESPAÑOLA, also known as Hidrola, was founded in 1907 as part of Hidroeléctrica Ibérica to supply Madrid and Valencia.
- 1944
IBERDUERO was born in 1944 from the merger of Hidroeléctrica Ibérica and Saltos del Duero.
- 1945
SALTOS DEL SIL was founded in 1945 and operated in the Sil and Bibey basins.
- 1945
IBERDUERO merged with SALTOS DEL SIL in 1945. The Iberduero name and logo are maintained.
- 1991
IBERDROLA was born in 1991 as IBERDUERO merged with HIDROELÉCTRICA ESPAÑOLA, (Hidrola).
- 1993
IBERDROLA changed the corporate colour of its brand in 1993.
- 2002
In 2002 the “New energy” is born: IBERDROLA changes its brand.
- 2023
Our brand is evolving to become more digital, sustainable and approachable. Read more (+)